Modern Modern Community Capital Social (Case Study on Increasing the Popularity of Millennial Youtubers in Makassar City)

Authors

  • Andry Wijaya Universitas Hasanuddin
  • Suparman Abdullah Universitas Hasanuddin

Keywords:

Social Capital, Trus, Network, Popularity

Abstract

YouTube has become an internet media that is in demand by various audiences around the world. Youtuber is a new job that is synonymous with Millennials in this 4.0 industrial era. This study aims to determine the use of social capital trust by youtubers in increasing popularity, as well as to determine the use of social capital linking youtubers in increasing popularity. This study uses a qualitative approach, with informants namely millennial youtubers who live in the city of Makassar. Data collection techniques through observation, interviews and documentation, with data analysis techniques using: data reduction, data presentation and drawing conclusions and verification. The results of the study show that trust social capital is widely used by youtubers to increase their popularity, in this case increasing the number of subscribers and viewers on their youtube channel. Many YouTubers use social capital linking or networks to increase the number of subscribers and viewers. The social capital of the network used is by utilizing the friendship and community of YouTubers in the process of designing content, taking videos, editing to uploading videos and socializing YouTube channels in order to minimize the cost of managing YouTube channels for YouTubers.

Downloads

Download data is not yet available.

References

Abdullah, Suparman. 2017. Structuring and Development of Social Capital in Community Discontinuity (Recommendation of Research Results for Policy Making). Makassar: PT. Maupa Masagena Media Kreasindo.

Agusyanto, Rudy. 2007. Social Networks in Organizations . Jakarta: King Grafindo.

Ali Hasanuddin and Purwandi Lilik. 2017. Millennial Nusantara. Jakarta: Gramedia Pustaka Utama.

Baskoro, A. (2009). Practical Guide Searching the Internet. South Jakarta: PT Trans Media.

Castiglione, Dario . et. al. 2007. The Handbook Of Social Capital. Oxford: Oxford University Press.

Damsar. 2009. Introduction to Economic Sociology , Jakarta: Kencana Prenata Media Group .

Endang Fatmawati, “.P. (2010, August). Fatmawati, Endang. Library Vision, 12 (2).

Field, John. 2010. Social Capital, Discourse Creation

Field, john. 2011. Social Capital (Translation: Nurhadi).Yogyakarta: Discourse Creation .

Fitra, Alia Nur. 2016. Survey of Correlation Between Popularity Search Motivation and Instagram Behavior . Yogyakarta

Fukuyama, Francis. 2005. The Great Shock: Human Nature And The New Social Order . Jakarta: Gramedia Pustaka Utama.

Fukuyama, Francis. 2010. Trust: Social Virtue and Prosperity Creation . Yogyakarta: Qalam

Granovetter, Mark. 2001. The Strength of Weak Ties. Chicago: University of Chicago Press.

Handayani, Niken. 2007. Social Capital and Business Sustainability (Qualitative Descriptive Study on the Relationship between Social Capital and Business Sustainability of Batik Entrepreneurs in Kauman Village , Kauman Village , Pasar Kliwon District , 2007).

Soekanto, Soerjono. 2012. Sosiologi(Suatu pengantar). Jakarta. PT Raja Grafindo Persada.

Downloads

Published

2022-02-13

How to Cite

Wijaya, A., & Abdullah, S. . . (2022). Modern Modern Community Capital Social (Case Study on Increasing the Popularity of Millennial Youtubers in Makassar City). LEGAL BRIEF, 11(2), 489–496. Retrieved from https://legal.isha.or.id/index.php/legal/article/view/156

Issue

Section

National and International Criminal Law