Analysis of Competitive Strategies to Improve Business Performance of Aerospace Training and Education Institute Gemilang Training Center
Keywords:
Strategy, IFE, EFE, CPM, IE Matrix, SWOT, QSPMAbstract
The Angkasa Gemilang Aviation Education and Training Institute is an aviation training and education institution that was established in 2008. Its students come from high school graduates or the equivalent. From 2008 to 2015 the number of students continued to increase, but from 2016 to 2020 the number of students continued to decline by more than 50%. This is what underlies the research, namely to formulate the right competitive strategy. This study uses a quantitative descriptive method with interviews and direct questionnaires to both internal and external sources. Analysis of the input stage is carried out with the IFE, EFE, CPM matrix, the matrix stage with the IE Matrix, Grand Strategy, SWOT, and the decision stage with the QSPM matrix. Then the implementation of the chosen strategy with the Short-Term and Long-Term Logical Framework is carried out. The strategy analysis concludes that the company's position is in quadrant I with an aggressive strategy to the promotion of market selection by aggressively and more broadly utilizing information and communication technology optimally.
Downloads
References
Alwi, T., & Handayani, E. (2018). Keunggulan Bersaing Ukm Yang Dipengaruhi Oleh Orientasi Pasar Dan Inovasi Produk. Jurnal Pengembangan Wiraswasta, 20(3), 193. https://doi.org/10.33370/jpw.v20i3.256
A.A. Anwar Prabu Mangkunegara, (2013), Manajemen Sumber Daya Manusia,
Bandung: PT. Remaja Rosdakarya
Bangun, Wilson, 2012, Manajemen Sumber Daya Manusia, Jakarta:Erlangga
Bernardian, H. John and Joyce, E.A. Russel, 2008, Human Resource Management, Alih bahasa Diana Hertati, Mc. Graw Hill, Inc. Singapura
Belendung, D., Purwadadi, K., & Subang, K. (2017). Strategi Bauran Pemasaran Usaha Kecil Keripik Bhineka Di Desa Belendung Kecamatan Purwadadi Kabupaten Subang. Economic Education Analysis Journal, 6(2), 647–655.
Daft, L, Richard, 2010, Era Baru Manajemen, Edisi 9, Jakarta: Salemba
David, Fred R, 2015, Manajemen Strategik, Edisi 9, Jakarta, Penerbit Salemba Empat
Ekonomi, F., & Manajemen, J. (2019). Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan (Studi Pada Minuman Kesehatan Instant Alvero). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(3), 29692978. https://doi.org/10.35794/emba.v7i3.24043
Hasnatika, I. F., & Nurnida, I. (2019). Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada UKM “Duren Kamu Pasti Kembali” di Kota Serang. Jurnal Riset Bisnis Dan Investasi, 4(3), 1. https://doi.org/10.35697/jrbi.v4i3.1252
Hazman, Khair, dkk, 2016, Manajemen Strategi, Cetakan Pertama, Penerbit UMSU PRESS
Hunger, J.D, Wheelen, T, 2003, Manajemen Strategis, diterjemahkan oleh Julianto Agung S, S.E., S.Kom, Penerbit Andi, Yogyakarta
Hubertus, O. (2016). Penerapan Manajemen Strategi Dalam Mewujudkan Kinerja Organisasi Sektor Publik. Societas: Ilmu Administrasi Dan Sosial, 5(1), 1–11.
Irtanto, 2020, Kinerja Birokrasi Pelayanan Sektor Publik: Perspektif Perkembangan Teori. Cakrawala: Jurnal Litbang Kebijakan, 14(2), 153–171. https://doi.org/10.32781/cakrawala.v14i2.354
Jogiyanto, HM., 2005, Sistem Teknologi Informasi, Edisi II, Penerbit Andi, Yogyakarta
Kotller, Keller, 2009, Manajemen Pemasaran, Edisi 12, Penerbit PT. Indeks
Marjaya, I., & Pasaribu, F. (2019). Pengaruh Kepemimpinan, Motivasi, Dan Pelatihan Terhadap Kinerja Pegawai. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(1), 129–147. https://doi.org/10.30596/maneggio.v2i1.3650
Riyanto, S. . (2018). Analisis Pengaruh Lingkungan Internal Dan Eksternal Terhadap Keunggulan Bersaing Dan Kinerja Usaha Kecil Menengah (Ukm) Di Madiun. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 5(3), 159–168. https://doi.org/10.35794/jmbi.v5i3.21707
Rangkuti, Freddy, 2016, Teknik Membuka Kasus Bisnis Analisis SWOT, Jakarta: PT. Gramedia Pustaka Umum
Sofyan, Assauri, 2008, Manajemen Pemasaran : Dasar, Konsep dan Strategi, Jakarta: Raja Garafindo
Sugiyono, 2017, Metode Penelitian, Cetakan ke 25, Penerbit CV Alfabeta
Sunyoto, D., 2015, Keunggulan Bersaing, Jakarta: PT Buku Seru
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta – Jurnal Sekretari Dan Manajemen, 2(2) 271-278. http://ejournal.bsi.ac.id/ejurnal/index.php/index/search/search?query=strateg+pemasaran&searchJournal=&authors=&title=&abstract=&galleyFullText=&suppFiles=&dateFromMonth=&dateFromDay=&dateFromYear=&dateToMonth=&date ToDay=&dateToYear=&dateToHour=23&dateTo
Wongso, F. (2015). Jurnal Ilmiah Ekonomi dan Bi.